Sometimes the benefits of content marketing are not so clear. Many companies still believe that ranking in search tools is the most important when we talk about results.
Content marketing has become a very popular strategy. It is interesting to analyze why, for example, 88% of B2B companies use it in their strategies.
It’s no secret that content also plays an important role for social media. For through content, companies have something relevant to share in their accounts without offering products all the time.
But there is much more than you can imagine! When defining a content marketing strategy you should ask yourself: am I only publishing on my own website? Am I posting guest content? What types of content am I posting? Is it good enough?
In this text we brought some benefits that you can get through content marketing and thus justify the focus on its production.
Benefits of Content Marketing
1) More content for your site
Of course! The more content you produce, the more material you have to post to your site / blog. When you publish more content, more people will be able to find it and take advantage of it.
But mass production is not the only important factor. As always, it is good to be attentive to the quality of the material offered to readers. This will also establish how long they will spend browsing your site.
2) More time on your site
As stated earlier, the more content you publish and the more relevant it is to the reader, the more time they will spend navigating your site.
This is important because the more time people spend on your site, the more chances you will have to get them to do what you want them to do (like buying a product or service).
3) Improve Lead Conversion Rates
By getting readers to spend more time on your site, your conversion rate will probably increase. Valuable content builds trust and this increases the possibility of conversions.
The results to generate conversions through content marketing may not be immediate, but over time you will realize that it was worth the time and effort to do so.
4) More content to distribute on your social networks
If you have questions about what to post on your company’s social media, your problems are over! By producing a considerable flow of exceptional content, you will always have content to share on your social channels.
Making content appealing to your followers, will enable people to reach your site not just through a search engine.
5) Better ranking in search engines
Content is not the only factor in ranking search engines. But of course, the more content you provide, the more chances you will have to be found.
Content marketing also has a positive aspect in your SEO efforts. The correct use of keywords and back-links helps in the ranking.
6) More traffic
Traffic can come from search engines, from social media or from a variety of other sources.
While it is a myth that content gains fame easily, it is very possible that it will generate more traffic if you dedicate to distributing it and sharing it.
7) Better perception of the brand
There’s a good way to produce great brand awareness: offer exceptional content that brings value to your readers.
Also, if you have relevant content that can be shared on your social networks, you will already differentiate yourself as a brand because you will not be boring your customers with self-promotion.
With this, your brand will gain greater authority and recognition in the market.
8) Better relationship with your customers
Content facilitates the opportunity for the company to be in contact with its customers in a more personal way, without offering products or services at all times.
Content helps you build and maintain the relationship, as your customers will recognize your efforts to deliver value with your content.
9) Greater involvement with the brand
An engaged public is an audience with greater purchasing power. The goal is to keep people from forgetting your business.
Engaged users end up promoting your brand without you having to push hard for it.
10) Immunity from Increasing Ad Blockers
Ad blocking is a growing problem for advertisers, as many users use it. Content marketing ends up being a way around this because it does not use advertising directly or aggressively.
11) Decrease in marketing costs
Many companies have the perception that content marketing is an expensive investment. The reason for this is that the return on investment may not show right away, but content marketing is highly scalable! Even with some delays, it always proves to be efficient.
12) Allows for higher prices
There is no doubt that content marketing is capable of making money and improving conversion rates.
But how does content allow you to increase the value of your products or services?
Well, the rules are similar to influence marketing. When the content advertised is good and relevant, it builds trust in the customer, subsequently increasing the demand!
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