The Power of Content Marketing

Turning growing companies into thought leaders.

WHAT IS CONTENT MARKETING?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer action. – Content Marketing Institute

CONTENT MARKETING CHECK-LIST

  1. Discover your target customer/audience
  2. Develop a content strategy around topics your audience wants to read about
  3. Keep tone of voice and frequency consistent
  4. Publish content for each stage of the buyer’s journey
  5. Distribute your content on the right channels

Visibility and Authority

Web queries are the #1 way customers find the products and services they need. Writing great content, crafted to your audience’s needs and goals, is the best way to improve your search engine ranking and get found by your customers.

Marketing that People Love

Buyers research about products and services to take informed decisions. That’s what content marketing is about: providing your readers with helpful, relevant information, empowering them to make the right decision, for themselves.

Competitive Advantage

Creating high-quality content, tailored to your audience needs is the best way to gain authority in your industry, earn customers’ trust and gain an edge over your competitors.

Get advanced lessons on Content Marketing on Contentools Blog

The Hard Truth About Content Marketing Agencies

  I was watching Mad Men the other day and it suddenly hit me: back then, working for a marketing agency involved keeping your creativity sharp and thinking about innovative ways to communicate a brand's message. Those days are long gone. As technology evolved,...

Top 5 tools to find free images for your professional blog

Have you ever heard of stories in which things go just fine, until one tiny last detail ruins everything? Well, this might happen frequently when you're publishing on your comporate blog. The content production also embraces the images that illustrate your text. A...

Look No Further. Get Started Today