The Power of Content MarketingTurning growing companies into thought leaders.
WHAT IS CONTENT MARKETING?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer action. – Content Marketing Institute
CONTENT MARKETING CHECK-LIST
- Discover your target customer/audience
- Develop a content strategy around topics your audience wants to read about
- Keep tone of voice and frequency consistent
- Publish content for each stage of the buyer’s journey
- Distribute your content on the right channels
Visibility and Authority
Web queries are the #1 way customers find the products and services they need. Writing great content, crafted to your audience’s needs and goals, is the best way to improve your search engine ranking and get found by your customers.
Marketing that People Love
Buyers research about products and services to take informed decisions. That’s what content marketing is about: providing your readers with helpful, relevant information, empowering them to make the right decision, for themselves.
Creating high-quality content, tailored to your audience needs is the best way to gain authority in your industry, earn customers’ trust and gain an edge over your competitors.
Get advanced lessons on Content Marketing on Contentools Blog
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Curating info and writing to a targeted audience sounds like a fun job – well, it can be. So why do so many content marketing professionals struggle to get it through?
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Of course, the age-old trick is to repurpose your blog posts into a new ebook to convert viewers into leads. It seems to be a tried method for doing this, and nobody will argue that it’s a decent way to capture contact info from website visitors. But, it’s not the...
Sometimes the benefits of content marketing are not so clear. Many companies still believe that ranking in search tools is the most important when we talk about results. Content marketing has become a very popular strategy. It is interesting to analyze why, for...