The Power of Content Marketing

Turning growing companies into thought leaders.


Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer action. – Content Marketing Institute


  1. Discover your target customer/audience
  2. Develop a content strategy around topics your audience wants to read about
  3. Keep tone of voice and frequency consistent
  4. Publish content for each stage of the buyer’s journey
  5. Distribute your content on the right channels

Visibility and Authority

Web queries are the #1 way customers find the products and services they need. Writing great content, crafted to your audience’s needs and goals, is the best way to improve your search engine ranking and get found by your customers.

Marketing that People Love

Buyers research about products and services to take informed decisions. That’s what content marketing is about: providing your readers with helpful, relevant information, empowering them to make the right decision, for themselves.

Competitive Advantage

Creating high-quality content, tailored to your audience needs is the best way to gain authority in your industry, earn customers’ trust and gain an edge over your competitors.

Get advanced lessons on Content Marketing on Contentools Blog

12 Great Benefits of Content Marketing

Sometimes the benefits of content marketing are not so clear. Many companies still believe that ranking in search tools is the most important when we talk about results. Content marketing has become a very popular strategy. It is interesting to analyze why, for...

6 Easy Ways to Increase Traffic to Your Website

You've put a lot of effort into building a great looking website and populated it with a lot of useful and interesting content. Now, you want get people to actually read your content, and visit your website. How? For starters, here are a few tips to help...

How to Win Customers by Being a Social Rockstar!

According to Nielsen's 2012 Social Media Report, nearly half of U.S. customers use social media to ask questions, report satisfaction, or complain to a company. Even more interesting – a third of them prefer social media to using the phone! This means that if you're...

Facetube: Facebook wants you to watch even longer videos!

The highlight of the month is: Facebook wants you to watch longer videos. The reason? If users start watching videos on Facebook as they do on television or on YouTube itself, they will be able to sell through their new "mid-roll" ads. According to Abhishek Bapna, one...

Look No Further. Get Started Today