The Power of Content MarketingTurning growing companies into thought leaders.
WHAT IS CONTENT MARKETING?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer action. – Content Marketing Institute
CONTENT MARKETING CHECK-LIST
- Discover your target customer/audience
- Develop a content strategy around topics your audience wants to read about
- Keep tone of voice and frequency consistent
- Publish content for each stage of the buyer’s journey
- Distribute your content on the right channels
Visibility and Authority
Web queries are the #1 way customers find the products and services they need. Writing great content, crafted to your audience’s needs and goals, is the best way to improve your search engine ranking and get found by your customers.
Marketing that People Love
Buyers research about products and services to take informed decisions. That’s what content marketing is about: providing your readers with helpful, relevant information, empowering them to make the right decision, for themselves.
Creating high-quality content, tailored to your audience needs is the best way to gain authority in your industry, earn customers’ trust and gain an edge over your competitors.
Get advanced lessons on Content Marketing on Contentools Blog
There are no quick SEO results If you get an email promising you instant results that will have your website reaching Page 1 of the Search Engine Results Pages in no time, stop, take a deep breath, and check the delete box because what you’re reading is nothing more...
How has Contentools conquered a prominent position on the quality of life in the workplace rank Recently the news outlet InfoMoney released a list of tech companies that offer the highest quality of life in the workplace. Contentools has come in 6th place in the...
Becoming a Content Manager Most of the content managers I know today started their careers as content producers or copywriters and, from there, they went up to actually managing the process and controlling the main KPIs of the area. From the outside, it may seem like...
For a while now, we have argued about the danger of building your empire inside a leased land, that is, building your brand's reputation inside one social network. In this kind of environment, your brand is completely susceptible to the decisions of a company over...
So, you have decided to work the inbound of your company because you’ve realized that you need to position yourself in the market so that the right people will find you in the right moment. Beyond that, you know that this strategy will render excellent results to you...
Digital Marketing on Instagram. Is it really worthwhile? Tips and information on why and how to make better use of Instagram