Content marketing needs to be treated as a process and not as a project.
After all, it is a continuous and constantly progressing, right?
That means it is essential to map and know which are the parties involved in each of the steps of the content production (internal team, suppliers etc.), and a workflow of activities can help you with that.
But wait! What exactly is a workflow? How does this concept apply to content marketing?
This is what we’ll talk about in this article. Keep on reading!
What is a workflow?
Get ready to hear more and more the expression “content marketing workflow”.
The concept of workflow is basically the series of activities required to complete a task.
It’s like a step by step, but you only move on to the next step after you’re done with the previous one.
Like in a domino effect.
The content marketing workflow usually happens in a strategy automation platform. This way, each activity will pass from one person to another, in a logical sequence where everyone has a responsibility and follows a series of rules and procedures defined by the platform.
Finally, we can also say that the workflow defines the order of execution of each task and the conditions under which they should be started.
How can a workflow help with your content marketing strategy?
Having a well-defined workflow for the content marketing process can help your business in many ways, such as:
With a good distribution of activities, everyone involved is able to organize themselves and deliver their tasks in the right time.
One process is only finalized when the last activity of the cycle comes to an end. Thus, for one step to start, the previous one needs to be finished.
Making responsibilities clearer for everyone
Understanding the entire workflow and having well-defined activities makes each person involved in the content creation process aware of their responsibilities.
This way, it’s easier to avoid forgetting their tasks or taking on tasks that are not theirs, for example.
A good workflow also prevents any production process from progressing without being 100% complete.
So if the editor gets access to a text, for example, it means that the writer has already finished their part of the process and has sent it to the next step.
Saving time for those involved
Another great benefit of workflows in a content marketing strategy is time management.
Establishing deadlines for each stage of the process of construction, publication, distribution of content, among others, can be done in an organized way.
This allows professionals to concentrate on their tasks and complete them in a timely manner.
Finally, it’s important to add that creating a content marketing workflow requires creating a process.
You have to establish a standard for content development, knowing the deadlines for each production stage. Plus, you also need to know who is the person responsible for each stage of the workflow.
And, as we know, each type of content and each action must have different processes.
Do you already have a workflow in your content marketing strategy? Comment below or contact our team!