The Power of Content Marketing

Turning growing companies into thought leaders.


Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer action. – Content Marketing Institute


  1. Discover your target customer/audience
  2. Develop a content strategy around topics your audience wants to read about
  3. Keep tone of voice and frequency consistent
  4. Publish content for each stage of the buyer’s journey
  5. Distribute your content on the right channels

Visibility and Authority

Web queries are the #1 way customers find the products and services they need. Writing great content, crafted to your audience’s needs and goals, is the best way to improve your search engine ranking and get found by your customers.

Marketing that People Love

Buyers research about products and services to take informed decisions. That’s what content marketing is about: providing your readers with helpful, relevant information, empowering them to make the right decision, for themselves.

Competitive Advantage

Creating high-quality content, tailored to your audience needs is the best way to gain authority in your industry, earn customers’ trust and gain an edge over your competitors.

Get advanced lessons on Content Marketing on Contentools Blog

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