What Is A Content Marketing Platform?
CMPs enable content marketing teams to be more effective and create better content. Discover what CMPs are and are not.
WHAT A CMP IS
A content marketing platform (CMP) is a single environment for teams to collaborate on content for all phases of customers lifecycle.
CMPs replace spreadsheets, emails and other unintegrated tools, helping marketers automate and streamline processes, centralize strategic documents, improve distribution efficiency and analyze content performance. Which in turn results in better content.
WHAT A CMP IS NOT
Content marketing platforms differs from:
Content Management System: let users build websites, blogs and other web applications without the need of coding. Examples: WordPress, Drupal, Joomla.
Marketing Automation Software: automate repetitive marketing actions such as emails, social media, and other website actions. Examples: Hubspot, Marketo, Pardot.
Project Management Software: used for project planning, scheduling, resource allocation, collaboration and communication between project stakeholders. Examples: Trello, Asana, Basecamp.
3 Ways A CMP Can Help Your Content Team
Keep Your Team Aligned
Marketers with a documented content marketing strategy get better results from their content marketing. Keeping strategic documents accessible is key to maintain everyone on the same page.
CMPs help marketers keep strategic documents centralized, updated and easily accessible to everyone involved in the content production.
Scale Content Production
Companies that publish 16+ blog posts/ month get almost 3.5X more traffic than companies that published between 0-4. More content equals more documents, media, files: content-chaos.
CMPs help marketers efficiently manage all their content in one place, seamlessly scaling content production.
Simplify Your Process
Marketers use on average 16 different tools to manage their content marketing teams. Switching from one tool to the other often results in loss of information, efficiency and performance.
CMPs let marketers centralize and streamline collaboration, increasing efficiency and output quality.